Our main business strategy is to develop new quality Cocopeat products, distribute and market it globally.
Most of the Coir products we deal have major markets. The new products under consideration have limited markets. They can be quite strong in different geographic area but have difficulty in expanding into new areas. We are learning how to make strategic alliances to develop the same to cover larger markets. We are searching out new alliances amongst firms dealing with similar or different products.
Like most Agrofood companies involved in manufacturing agricultural and food products, our company is better at ensuring the physical quality and technical specifications of the product and enhancing efficiency in Cocopeat production. Key Marketing strategies that we work on are brand positioning, product packing, quality, competitive price to grab the attention of the consumers. It will always catch the attention and convert them into our brand loyal followers.